Eddie founded Enthoozee in 2017 and rapidly grew membership, but alleged fraudulent enrollments linked to Argentinian rebels triggered investigations, resulting in company closure despite no charges against him.

Following Enthoozee’s closure, Eddie developed The Pathway Sedona as a nonprofit, emphasizing member benefits, large-scale distributions, improved payment systems, and a structure he believed aligned with regulatory requirements.

The Pathway Sedona argues its nonprofit structure, member-focused mission, and redistribution of funds differentiate it from traditional MLM companies, while supporters believe critics apply outdated standards to a new business model.